Testing this tool

PROJECT DESCRIPTION Build a website that will inform and educate persons suffering from allergies, in Canada, about allergy immunotherapy and to seek out treatment via an allergist when appropriate

WEBSITE GOALS AND OBJECTIVES Allergy.ca

From the perspective of ALK, this website will serve to increase awareness of AIT and SLIT-Tablets through education about AIT, the fact that AIT even exists and the benefits of AIT. While the website will educate on both forms of AIT, more emphasis is to be placed on SLIT-Tablets. For the launch of allergy.ca, ALK will focus on two main goals: 1. Empower patients to seek allergy immunotherapy treatment (AIT) 2. Mobilize empowered patients to seek access to AIT Empower Patients To meet this objective, four key questions/topics have been identified as areas of focus: 1. Increase awareness of AIT as a treatment option for patients dissatisfied with their current treatments 2. Make patients aware of the differences between SCIT and SLIT-Tablets 3. Ensure patient understand the benefits, and the risks, of AIT 4. Help determine if they are a candidate for AIT 5. Educate on how to access AIT and SLIT-Tablets in Canada Mobilize Patients To meet this objective, three key questions/topics have been identified: 1. Encourage patients to ask for a referral to an allergist and more importantly, an allergist who prescribes SLIT-Tablets 2. Educate on how to ask for this referral along with understanding the process 3. Enable patients to take this important step in addressing their persistent symptoms